Social & Ads

In recent years, I’ve worked across branded content, social media campaigns, and short-form storytelling - directing and producing creative for a range of digital platforms including Instagram, TikTok, and YouTube.

My focus is on making content that feels genuine, character-driven, and emotionally sharp - whether that’s a playful reel, an explainer with a personal tone, or a more cinematic brand ad. I often collaborate with creatives, influencers, and professionals (from vets to behaviourists), shaping concepts from idea to final edit.

This space is where my skills as a filmmaker meet the fast, inventive rhythm of digital storytelling.

Below is a selection of recent social and advertising work.

  • Beauty skincare products including a jar of Paon Rose Papaya & Honey Facial, a jar of Paon Rose Berry Bright Facial, a bottle of Paon Rose Vitamin C Serum with Hyaluronic Acid, and two makeup brushes on a pink surface decorated with small, colorful flower-shaped confetti.

    Paon Rose

    PaonRose approached me to create a set of product images that would capture the brand’s fresh, youthful energy. After aligning on creative direction - playful, light-filled, and vibrant - I took charge of the shoot from concept development through to final edits.

    From styling to lighting, each element was designed to highlight the products and feel-good vibe, bringing a fun, modern twist to everyday skincare.

  • Series of images featuring outdoor and indoor parties with decorated tables, women celebrating, floral arrangements, and picnic setups, including a table with the words 'Galentine' and another with 'love' on a cushion.

    It's a Vibe Events

    I collaborated with It’s a Vibe Events, a boutique event planning service specialising in baby showers, bridal parties, and intimate celebrations. My role focused on crafting a tailored social media strategy that reflected the brand’s playful yet elegant aesthetic.

    From defining their visual identity to creating posts that matched their tone and audience, I helped shape a cohesive and recognisable online presence. Particular attention was given to curating a visually engaging feed, ensuring every post felt on-brand, polished, and full of personality.

  • Collection of various stationery products including dividers, rulers, sticky notes, and reminder devices displayed on a bright yellow background.

    Clipmatic

    I worked closely with Clipmatic, a colourful stationery brand, to refresh their online presence and bring more energy to their social media strategy. From creating photo and video content to managing their channels, I helped translate the brand’s playful identity into visuals.

    Beyond the creative work, I also provided performance reports to highlight what was working and where there was room to grow - helping shape a more thoughtful, consistent approach to how the brand showed up online.

  • A white jar of Pommade Divine Nature’s Remedy Balm on a round wooden platform with a plain light background.

    Pommade Divine

    Pommade Divine, a heritage British brand known for its natural multipurpose balm, brought me on to support the visual and strategic side of their social media. I curated and directed product photoshoots to reflect the brand’s legacy of care with a fresh, modern touch.

    Alongside crafting promotional visuals and adverts, I managed their social media feed - developing a refined aesthetic, writing posts in line with their voice, and overseeing day-to-day engagement with their audience.