A newer part of my practice: film and campaign concepts I write, cast, storyboard, and visualise end-to-end using AI, without a camera, crew, or physical set. It's a way of pitching a feeling before a single frame is shot, and of proving what direction can still do when the tools around it change. Every image and clip below is AI-generated.
A 5-minute short following one physiotherapist through a single working day, and the question of who takes care of the people who take care of us.
View the pitch →
A spec fragrance campaign about a scent that carries a lifetime, one woman, three ages, the same tree.
View the pitch →
A 60-second spec teaser for Concept80 and MotoGP, chasing the feeling behind the speed, not the number on the dash.
View the pitch →